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Liberty Global's Spark Innovation Program

The Making of an Innovation Program - Deep Dive Case Study

Introduction of "Spark" in 110 seconds:

 

 

liberty global case study

Liberty Global is the world’s largest international cable company with brand names such as Virgin Media, Ziggo, Unitymedia and Telenet, revenues of $18.3 billion and 27.4 million customers across 14 countries.

For a company of this size and breadth, how do you create cross-divisional collaboration and sharing of ideas to help fuel innovation?

In this case study, we look at how Liberty Global has met this challenge with its approach to collaborative innovation, creating a global platform with HYPE Innovation, that is tightly aligned with corporate strategy, and generating tangible results.