How to boost fading participating and increase idea quality by looking at culture
Swisslog is a leading global provider of integrated solutions for logistics automation. In 2011, a new collaborative innovation program was established. A cornerstone of the new initiative was to establish an online corporate innovation application, allowing anyone in the enterprise to share ideas for current business challenges and opportunities.
As a major challenge to the program, participation faded after initial enthusiasm. Together with HYPE, Swisslog analyzed their innovation culture and increased employee engagement as well as the quality of submitted ideas dramatically.